44bk Privacy Policy — How We Collect, Use, and Protect Your Personal Data

1Overview and Scope

This Privacy Policy describes how 44bk collects, processes, stores, and protects personal data in connection with the operation of the 44bk online casino and sports betting platform, accessible at 44bk.io. It applies to all registered account holders, prospective players who browse the platform without registering, and any person who contacts 44bk through its customer support channels.

By accessing or using the 44bk platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this policy, you should not use the platform.

This policy should be read in conjunction with 44bk's Terms & Conditions and Responsible Gaming guidelines, both of which contain additional provisions that affect how your account data is used.

2Data We Collect

44bk collects the following categories of personal data in the course of providing its services:

44bk does not collect or process special categories of sensitive personal data (such as health data, religious beliefs, or political opinions) unless you voluntarily provide such information in the context of a responsible gaming self-exclusion request, in which case it is processed solely to fulfil that request.

3How We Collect Data

44bk collects personal data through the following means:

• Direct collection: Information you provide when you register an account, complete KYC verification, make a deposit or withdrawal request, contact our support team, or update your account profile.
• Automated collection: Technical and usage data collected automatically via server logs, cookies, and analytics tools when you access the platform. This includes IP address, device fingerprint, and session behaviour data.
• Payment providers: Confirmation data and transaction identifiers received from bKash, Nagad, Rocket, Upay, and other integrated payment services when you conduct a financial transaction on the platform.
• Identity verification services: Where we use third-party KYC or identity verification partners to validate the documents you submit, those partners may return verified identity data to 44bk for record-keeping purposes.
• Fraud prevention partners: Risk and fraud-scoring data received from third-party fraud detection services used to protect the integrity of the platform and safeguard player accounts.

4Purpose and Legal Basis for Processing

44bk processes your personal data for the following purposes, each supported by a lawful basis:

• Account creation and management: To register and maintain your 44bk account, verify your identity, and provide you access to the platform's services. Lawful basis: performance of a contract.
• Payment processing: To process deposits and withdrawals via your chosen payment method (bKash, Nagad, Rocket, bank transfer, etc.) and to maintain an accurate record of all financial transactions. Lawful basis: performance of a contract.
• KYC and fraud prevention: To verify your identity, detect and prevent fraud, money laundering, and other financial crimes. Lawful basis: legal obligation and legitimate interests.
• Responsible gaming: To monitor your gambling activity for signs of problem gambling behaviour, enforce self-exclusion requests, and apply deposit or wagering limits. Lawful basis: legal obligation and protection of vital interests.
• Customer support: To respond to your enquiries, complaints, and support requests via live chat or email. Lawful basis: performance of a contract and legitimate interests.
• Platform security: To protect the security and integrity of the platform, detect unauthorised access, and investigate suspected breaches. Lawful basis: legitimate interests.
• Marketing communications: To send you promotional offers, bonus notifications, and personalised content where you have given your explicit consent. Lawful basis: consent (which may be withdrawn at any time).
• Legal compliance: To comply with applicable laws, regulations, and lawful requests from competent authorities. Lawful basis: legal obligation.

44bk will not process your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your consent or establishing a separate lawful basis.

5Data Sharing and Third Parties

44bk does not sell, rent, or trade your personal data. We share your data only with the categories of third parties described below, and only to the extent necessary for the stated purpose:

• Payment service providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and other integrated payment partners receive the financial data necessary to process your transactions. These providers operate under their own privacy policies and applicable financial regulations.
• Identity verification partners: Third-party KYC service providers who assist in verifying the identity documents you submit. These partners are contractually bound to process your data solely for verification purposes.
• Game software providers: Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi operate game engines accessible through the 44bk platform. These providers may process technical session data in order to deliver their games. They do not receive your identity or financial data.
• Fraud and security services: Third-party fraud detection and risk-scoring platforms that help 44bk identify suspicious activity and protect player accounts. Data shared with these services is limited to technical and transactional identifiers.
• Analytics providers: Platform analytics tools used to understand aggregate usage patterns and improve the user experience. Data shared with analytics providers is anonymised or pseudonymised wherever possible.
• Legal and regulatory authorities: Where required by applicable law or a lawful order from a competent authority, 44bk may disclose personal data to law enforcement agencies, regulatory bodies, or other government entities. We will notify you of such disclosures where we are legally permitted to do so.

All third-party service providers with whom 44bk shares personal data are required to maintain appropriate technical and organisational security measures and to process your data only in accordance with 44bk's instructions and applicable data protection requirements.

6Data Retention

44bk retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:

• Account and identity data: Retained for the duration of your account relationship with 44bk, and for a minimum of five years following account closure, in accordance with anti-money laundering record-keeping requirements.
• Financial transaction records: Retained for a minimum of five years from the date of each transaction, in compliance with applicable financial regulations.
• KYC documents: Retained for a minimum of five years following the completion of the KYC process or account closure, whichever is later.
• Support communications: Retained for a minimum of two years from the date of the communication, or longer if related to an ongoing dispute or legal matter.
• Technical and usage data: Typically retained for up to 13 months from the date of collection, after which it is deleted or anonymised.
• Marketing consent records: Retained for the duration of your consent and for one year following any withdrawal of consent, as evidence of your marketing preferences.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with 44bk's internal data lifecycle management procedures.

7Data Security

44bk implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and 44bk's servers.
• Encryption of sensitive data at rest, including identity documents, payment details, and account credentials stored in our databases.
• Multi-factor authentication (MFA) options for player accounts, and mandatory MFA for all internal staff accessing systems containing personal data.
• Role-based access controls ensuring that personal data is accessible only to staff members whose job functions require it.
• Regular security audits, penetration testing, and vulnerability assessments conducted by independent security specialists.
• Intrusion detection and monitoring systems that provide real-time alerting on suspicious access patterns.
• Secure data backup procedures with off-site encrypted storage to ensure data availability in the event of a system failure.

Despite these measures, no online platform can guarantee absolute security. In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, 44bk will notify affected users without undue delay, in accordance with its breach notification obligations.

8Cookies and Tracking Technologies

44bk uses cookies and similar tracking technologies (such as web beacons and local storage objects) on its platform. These technologies help us deliver a functional, secure, and personalised experience. The following categories of cookies are used:

• Strictly necessary cookies: Essential for the platform to function. These include session authentication cookies, security tokens, and load-balancing cookies. These cannot be disabled without affecting your ability to use the platform.
• Functional cookies: Used to remember your preferences, such as your chosen language, display settings, and logged-in state across sessions. Disabling these may affect certain personalisation features.
• Analytics cookies: Used to collect aggregate, anonymised data about how visitors use the platform — including pages visited, session duration, and navigation paths. This data is used solely to improve the platform experience and is not linked to individual identifiable users.
• Security cookies: Used to detect and prevent fraudulent activity, bot traffic, and suspicious session behaviour. These contribute to the overall integrity and safety of the platform.

44bk does not use third-party advertising or behavioural targeting cookies. You may manage your cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging in to your account.

9Your Data Rights

Subject to applicable law, you have the following rights in relation to the personal data that 44bk holds about you:

• Right of access: You may request a copy of all personal data 44bk holds about you, together with information about how it is processed.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. You may update certain data directly through your account profile settings.
• Right to erasure: You may request that 44bk delete your personal data where it is no longer necessary for the purposes for which it was collected, subject to any overriding legal retention obligations.
• Right to restrict processing: You may request that 44bk limit the processing of your personal data in certain circumstances, such as while a dispute about its accuracy is being resolved.
• Right to data portability: Where processing is based on your consent or the performance of a contract and is carried out by automated means, you may request that your personal data be provided to you in a structured, commonly used, machine-readable format.
• Right to withdraw consent: Where processing is based on your consent (for example, for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
• Right to object: You may object to the processing of your personal data where that processing is based on legitimate interests, including profiling carried out on that basis.

To exercise any of the above rights, please contact the 44bk support team using the contact details provided in Section 13 of this policy. We will respond to all verified requests within a reasonable timeframe. We may need to verify your identity before processing a data rights request to ensure that we do not disclose personal data to an unauthorised party.

10Children and Minors

44bk's platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account.

If you are a parent or guardian and have reason to believe that a minor in your care has registered on 44bk or provided personal data to the platform, please contact our support team immediately at [email protected] so that we can investigate and take appropriate action.

44bk employs age verification procedures as part of its registration and KYC process to detect and prevent underage access. These procedures are detailed in the Terms & Conditions and our Responsible Gaming guidelines.

11International Data Transfers

In order to provide its services, 44bk may transfer your personal data to third-party service providers whose systems are located outside Bangladesh. These transfers may include game software providers, cloud infrastructure partners, and fraud prevention services operating internationally.

Where such transfers occur, 44bk takes appropriate steps to ensure that your personal data is afforded a comparable level of protection to that which it receives within Bangladesh. These steps include entering into data processing agreements with the relevant third parties that incorporate appropriate data protection obligations, and ensuring that recipients operate in jurisdictions or under frameworks that provide adequate data protection guarantees.

By using the 44bk platform, you consent to the international transfer of your personal data as described in this section, subject to the protections described above.

12Changes to This Policy

44bk reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform functionality. When material changes are made, we will provide reasonable notice through the platform or by email to your registered address, where practicable.

The "Last Updated" date displayed at the top of this page and in the hero section above will always reflect the date of the most recent revision. We encourage you to review this Privacy Policy periodically to stay informed about how 44bk protects your data. Continued use of the platform following the publication of any revised policy constitutes your acceptance of the updated terms.

13Contact and Data Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data that 44bk holds about you, please contact our support team using the details below. All communications may be made in English or Bengali, and will be handled by a member of our dedicated support team.

• Email: [email protected]
• Live Chat: Available 24/7 through the support widget on the 44bk platform after login.
• Response Time: Average live chat response: 2–5 minutes. Email responses: within 24 hours (Bangladesh Standard Time, UTC+6).
• Data requests: Please include "Data Rights Request" in the subject line of your email along with your registered account username so that we can verify your identity and process your request promptly.